The Dyson Air Multiplier™ fan works very differently to conventional fans. It uses Air Multiplier™ technology to draw in air and amplify it 15 times. With no blades or grille, it’s safe, easy to clean and doesn’t cause unpleasant buffeting. How it works Air is accelerated through an annular aperture and over a 16° airfoil-shaped ramp, generating an uninterrupted stream of smooth air. Other advantages No blades means the Dyson Air Multiplier™ fan is safe and easy to clean. It also has touch-tilt, 90° oscillation and dimmer-switch power control. What people are saying Find out what people are saying about the new Dyson Air Multiplier™ fan at our social media microsite, (opens in a new browser window). AM01 Air Multiplier™ fan 30cm is a bladeless fan that uses Air Multiplier™ technology to generate smooth, uninterrupted airflow with no unpleasant buffeting. Features Air Multiplier™ technology Smooth air - no unpleasant buffeting Safe - no fast spinning blades Easy to clean - nothing to dismantle Infinitely variable airflow control Touch-tilt - pivots with a touch of a finger One-touch for 90° oscillation Silver/Iron colour Voltage: 230-240V 50Hz 40W